Tuesday, November 12, 2013

Film Beyond the Feature: A New Look at Corporate Video

If you're not in film or education and think this blog doesn't have relevance to your profession, think again. While most of the post topics cover career school and film and trends, many have applications across all industries.

For instance, I recently caught a blog post by James DeRuvo on doddle.com that should be an eye-opener no matter what your job is. The post covered a survey by SCRI International, Inc. titled, "Corporate Video Projects More Popular than Ever." It's an interesting read. doddleNEWS - recently acquired by thalo - is known as "The Easy Guide to Production," and was introduced to me by a friend and fellow filmmaker, Heath McKnight.

What does this mean for film schools? The redesign of the curriculum should now include classes set to meet today's needs, including webisodes and corporate video production since more and more filmmakers are being called to create these.

What does this mean for business professionals? Any entrepreneur (or individual with entrepreneurial spirit) would benefit from this type of education. Whether you own the company or serve as an employee for the company, they are going to have video needs for promotion. It could be as small as for social media tools like Vine or Instagram, or something larger such as YouTube or longer informative videos at conferences. 

- Jim York

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